Forrester Wave™: RedPoint a Leader in Cross-Channel Campaign Market
The Forrester Wave™: Cross-Channel Campaign Management, Q3 2014 by Jason McNellis, August 28, 2014. For Customer Insights Professionals. The Cross-Channel Campaign Market Is Complex The campaign management market is growing more complex as new channels and technologies emerge and marketers desire enhanced support for more complex campaigns. Vendors need to step up with improved interfaces …
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