Gartner Positions IgnitionOne among Visionaries in its First Ever Magic Quadrant for Digital Marketing Hubs
IgnitionOne Positioned Furthest in Completeness of Vision within the Visionaries Quadrant
NEW YORK – December 18, 2014 – IgnitionOne, a global leader in cloud-based digital marketing technology today announced it has been positioned by Gartner, Inc. as a “Visionary” in the Magic Quadrant for Digital Marketing Hubs”. Evaluation based on completeness of vision and ability to execute.
Gartner’s report places IgnitionOne furthest along the “completeness of vision” axis within the Visionaries quadrant.
“We are proud to be positioned in the Visionaries Quadrant of Digital Marketing Hubs by Gartner and consider it a confirmation of the Digital Marketing Suite’s (DMS) role in simplifying the lives of marketers and driving improved results through a centralized marketing cloud that integrates data management and channel execution into a single platform,” said Will Margiloff, CEO of IgnitionOne. “We believe IgnitionOne’s scores placement in the Visionaries Quadrant furthest along the completeness of vision axis validates our long-held belief that adtech and martech should integrate into a single stack.”
The recent release, DMS 3.0, allows marketers to better understand and segment audiences through its Data Management Platform which combines traditional database marketing capabilities with cookie-based digital profiles. Marketers are using the DMS to seamlessly activate targeted and dynamic messaging on all devices, across channels including search, display, mobile, social, email and personalized website content. At the center of the DMS is a flexible hub that provides marketers the ability to use both native and third party-solutions while storing a complete view of customer data.
IgnitionOne is a global leader in cloud-based digital marketing technology. The company’s Digital Marketing Suite (DMS) simplifies life for marketers by providing an integrated suite of solutions that significantly improve digital marketing performance across all devices. The DMS encompasses algorithmic media management across channels such as search, programmatic display, email and social; advanced data management; user scoring, lead optimization and website personalization. With a global footprint of over 450 employees in 17 offices across 10 countries, IgnitionOne is one of the largest independent marketing technology companies in the world.
IgnitionOne currently scores over 300 million users monthly in 75 countries and powers more than $30 billion in revenue each year for leading brands, including General Motors, CenturyLink, Bridgestone, La Quinta and Fiat, as well as advertising agencies such as 360i, GroupM and iProspect.
About the Magic Quadrant
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